This week I realized that we talk a lot about digital assets...but we haven't really defined what a digital asset is and how to classify them.
Well, we changed that with a chat on how Rich classifies and pitched his digital assets in sponsorship.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD