The Inches: A Podcast About Sports Sponsorship

Rookie & The Vet: Using Exclusivity Correctly in Sponsorship

March 05, 2020 Nick Lawson
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: Using Exclusivity Correctly in Sponsorship
Show Notes

Exclusivity is the number one most valued asset in a sponsorship package. Brands want to be the exclusive brand in your arena.

But...there are definitely wrong ways to sell that value to sponsors.

This week on The Inches Rich & Nick dive into why exclusivity is valuable and how you can use it correctly to drive sponsorship value.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.