If you're doing sponsorship sales correctly, you are getting No more times than Yes.
But how do we handle a No? Is it forever? Is it a Not Right Now?
This week on The Inches Podcast Rich & I dive into how you deal with a No and the appropriate steps to turn it into a YES.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.