In sponsorship, our job is to connect and introduce our fans to our partners. How can we be successful at that if we don't understand our fans and their motivations for consuming our games?
This week on The Inches, Rich and I dive into part one to look at 4 motivations that our fans have and how we can tie that back to helping your sponsors reach their goals.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.