As with anything, what gets measured in sponsorship gets improved. If we plan on improving our sponsorship department, we have to brutally honest in our audits and create a system to really grade where we are and our progress.
In this episode of The Inches, we dive into how your team can create a report card for your department that will help you understand your goals and where you need to improve.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.