The Inches: A Podcast About Sports Sponsorship

Rookie & The Vet: Your team app's role in sponsorship | PT. 1

March 12, 2021 Nick Lawson
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: Your team app's role in sponsorship | PT. 1
Show Notes

Digital, Digital, Digital is the hot topic of the day in sports sponsorship. Brands are looking to spend there, teams need to have assets ready to sell.

A team app is usually the first inventory that comes to mind in this topic, but how can you make sure you are maximizing your app and selling it correctly to sponsors?

This week we dive into the topic of team apps and their role in sponsorship sales for digital inventory. This is part 1 of a 2 part segment.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.