The Inches: A Podcast About Sports Sponsorship

Rookie & The Vet: Why Keeping It SIMPLE Is So Important In Sponsorship Activation

April 22, 2021 Nick Lawson
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: Why Keeping It SIMPLE Is So Important In Sponsorship Activation
Show Notes

Sometimes our activations get a little out of control. We fill them with complexities that aren't needed to reach our goals.

99% of the time if we can keep them simple, we'll see more success.

In this episode, Nick & Rich dive into ways you can re-evaluate your sponsorship assets to keep them simple and effective for your sponsor's goals.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.