Many times in sponsorship, we equate marketing and advertising budgets as our main focus when selling.
But many times, there are other budgets we can tap into in order to creatively open up dollars.
In this week's episode, we dive into those buckets and how you can work them into your pitch when closing your sponsors.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.