Package minimums can either kill you (too much work for the revenue) or help you compete (open new markets). It's a fine line.
This week on The Inches Podcast, Rich & Nick dive into how your team should be looking at your minimum spend threshold for your sponsors.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.