The Inches: A Podcast About Sports Sponsorship

Rookie & The Vet: Aggressive vs. Persistent Sales Tactics

May 20, 2021 Nick Lawson
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: Aggressive vs. Persistent Sales Tactics
Show Notes

We've all seen it. Sometimes a salesperson comes on too strong. Sometimes their tactics are a bit too aggressive. Heck, we've probably also already been there and done it ourselves at one time or the other.

But how can we make sure that we stay persistent without being overly aggressive and turning our prospects off?

This week on The Inches we dive into what that line looks like and some tactics to help make sure you are staying pleasantly persistent and not overly aggressive.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.