The Inches: A Podcast About Sports Sponsorship

Rookie & The Vet: Dealing with Over-Promising, but Under-Delivering in Sponsorship

June 11, 2021 Nick Lawson
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: Dealing with Over-Promising, but Under-Delivering in Sponsorship
Show Notes

We've all heard the saying, always under-promise and over-deliver...but sometimes that creates a conundrum. Undersell early and you might lose the deal, oversell and you might lose it a year from now.

In this episode of The Inches Rich & Nick dive into how you can navigate this scenario to be successful when selling sponsors.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.