The Inches

Rookie & The Vet: How Content Marketing Can Help You Close Deals In Sponsorship

September 09, 2021 Nick Lawson
The Inches
Rookie & The Vet: How Content Marketing Can Help You Close Deals In Sponsorship
Show Notes

Today in sales there is a clash between new tactics and old ones.  All the while, our buyer's journey has shifted dramatically in the last 10 years.

So how can you ensure you are utilizing both to bring in prospects and deals?

This week on The Inches, Rich & Nick dive into some ideas on how you can utilize content marketing to help close deals in sponsorship.

------

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.