The Inches: A Podcast About Sports Sponsorship Podcast Artwork Image

The Inches: A Podcast About Sports Sponsorship

Nick Lawson & Rich Franklin

Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!
Episodes
Rookie & The Vet: The Logo Slap EpisodeMarch 15, 2024
Episode artwork
Rookie & The Vet: Diving into our BEST & WORST Moments in SponsorshipsFebruary 25, 2024
Episode artwork
Rookie & The Vet: 2024 Super Bowl & Sponsorship EpisodeFebruary 16, 2024
Episode artwork
Rookie & The Vet: How to manage problem clients in sponsorshipsFebruary 01, 2024
Episode artwork
Rookie & The Vet: Staying Connected with Sponsors after the saleJanuary 26, 2024
Episode artwork
Rookie & The Vet: How To Successfully Do Prospect Research In SponsorshipJanuary 11, 2024
Episode artwork
Rookie & The Vet: Our 2024 New Year's Resolutions for SponsorshipJanuary 08, 2024
Episode artwork
Rookie & The Vet: Navigating Long Term Contracts in SponsorshipsDecember 14, 2023
Episode artwork
Rookie & The Vet: 3 Must Ask Questions to Help Set Sponsor ExpectationsDecember 07, 2023
Episode artwork
Rookie & The Vet: How to think about in-kind/trade in sponsorshipsNovember 17, 2023
Episode artwork
Rookie & The Vet: How to Tweak your Follow-Up Strategy to Close More DealsNovember 08, 2023
Episode artwork
Rookie & The Vet: How to Deal with Sponsor MisalignmentNovember 02, 2023
Episode artwork
Rookie & The Vet: Qualitative VS. Quantitative Results for SponsorsOctober 19, 2023
Episode artwork
Rookie & The Vet: Diving Into Casino & Gaming Partners with Jose GarciaOctober 05, 2023
Episode artwork
Rookie & The Vet: Reaching the right person in sponsorship sales prospectingSeptember 26, 2023
Episode artwork
Rookie & The Vet: How to Handle Unsold Inventory in SponsorshipSeptember 14, 2023
Episode artwork
Rookie & The Vet: How To Segment Prospecting In Sports SponsorshipsSeptember 07, 2023
Episode artwork
Rookie & The Vet: How to structure your initial sales meeting in sponsorshipsAugust 24, 2023
Episode artwork
Rookie & The Vet: Diving into a younger perspective on sports with Andrew RushAugust 17, 2023
Episode artwork
Rookie & The Vet: Talking Sponsorship Analytics & Valuation with Joe CaseyAugust 08, 2023
Episode artwork
Rookie & The Vet: Selling sponsorships to travel companiesJuly 26, 2023
Episode artwork
Rookie & The Vet: Revisiting our 2023 sponsorship predictions at the midway pointJuly 11, 2023
Episode artwork
Rookie & The Vet: How to handle initial cold outreach to new prospectsJune 28, 2023
Episode artwork
Rookie & The Vet: How to create sales momentum and manage sales paceMay 26, 2023
Episode artwork
Rookie & The Vet: the 30/60/90 Day plan when starting at a new sponsorship jobMay 18, 2023
Episode artwork