The Inches: A Podcast About Sports Sponsorship
Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: How To Drive Sponsorship Revenue in the Off-Season
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Nick Lawson
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Season 2
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Episode 3
With the NFL Draft last week being a phenomenal event by the NFL, Rich & Nick dive into how to find opportunities to connect fans to sponsors during the off-season and how you can plan now to make your sponsorship a 12 Month engagement package.
Connect with Rich & Nick on LinkedIn and give us shout about some of the success you've had with setting up off-season events to drive value for your partners.