The Inches: A Podcast About Sports Sponsorship

Rookie & The Vet: How to handle initial cold outreach to new prospects

June 28, 2023 Nick Lawson & Rich Franklin
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: How to handle initial cold outreach to new prospects
Show Notes

Your first touch point with a potential prospect is so important. Too short...you won't get your value across. Too long...you'll lose them before they finish your outreach.

On this episode of The Inches, Rich & Nick dive into how you can strategize your outreach to prospects and close that next meeting.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.