The Inches: A Podcast About Sports Sponsorship

Rookie & The Vet: Diving into a younger perspective on sports with Andrew Rush

August 17, 2023 Nick Lawson & Rich Franklin
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: Diving into a younger perspective on sports with Andrew Rush
Show Notes

As sports teams, making sure we understand the viewing and consuming habits of the next generation of sports fans is vital.

The only way we can understand is by creating a dialogue with them.

On this episode of The Inches Podcast, we dive in with Andrew Rush, a college student majoring in Sports Management, on his consumption habits as a fan and where he sees shifts in the industry coming.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.