The Inches: A Podcast About Sports Sponsorship

Rookie & The Vet: How to Deal with Sponsor Misalignment

November 02, 2023 Nick Lawson & Rich Franklin
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: How to Deal with Sponsor Misalignment
Show Notes

Whether it is on ideals or outcomes, our sponsors must be aligned with our team and fanbase before we sign them.

But what happens if we find misalignments for a prospect? What if it is a huge deal financially for our team?

In this episode of The Inches, we dive into how to handle sponsor misalignment and how you can work through the roadblocks.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.