The Inches: A Podcast About Sports Sponsorship

Rookie & The Vet: How to Tweak your Follow-Up Strategy to Close More Deals

November 08, 2023 Nick Lawson & Rich Franklin
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: How to Tweak your Follow-Up Strategy to Close More Deals
Show Notes

They say it takes 7-10 touchpoints to close a prospect on average. But lately, it seems like follow-ups have fallen flat in sales strategy.

So how can you tweak your strategy to make sure your follow-ups don't make you feel like a pest?

In this episode, we dive into the perfect follow-up strategy and mindset you can follow to close more deals with sponsorship prospects & renewals.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.