Trade & in-kind is a part of sponsorship life. And while there can be some benefits to receiving them, there can be consequences if you take too many of them.
But how can you manage expectations when your prospect offers up trade instead of cash?
In this episode, we dive into how to handle in-kind offers from sponsors, and a few ways you can monetize if you do take them.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.