If we can't understand what a sponsor is measuring us on, how can we expect to drive results for them?
Many times though, they won't come out with it. We have to be able to drive the full picture of their expectations for the partnership out of them.
On this episode of The Inches, we dive into 3 questions you should be asking before every partnership begins to help you maximize results and manage expectations.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.