You did it. You closed that prospect. Now they are a bonafide sponsor of your team. The work is over now...right?
Nope. In partnerships, it is critical to stay connected with them throughout the year if we want a shot at keeping their business.
But what are the best ways to do so without feeling transactional?
On this episode of The Inches, we dive into a few key ways you can authentically stay connected to your new sponsors throughout the year.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.