The Inches: A Podcast About Sports Sponsorship
Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: Inside the mind of a 17 y/o sports fan |Part 1|
•
Nick Lawson
Nothing is better than a focus group with the younger generation. You learn so much about today's viewership habits, purchasing habits, and why (or why not) your team is top of mind.
This week on The Inches Podcast Rich and I had the pleasure of having Tyler, a 17 y/o senior at La Salle HS in Portland, on the podcast as he did a job shadow with Rich and ask him the questions we need as sports teams to successfully reach them.
This is part one of a two-part chat with Tyler.
------
The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD