When games come back they will be different than before. There is no doubt that some of your physical assets will need to be looked at and possibly changed as you get into renewals.
This week on The Inches Rich and I dive into booting, player appearances, and how you can adjust to still save the value in your packages.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.