Audio and sports have been connected at the hip for over 100 years. It is how our games spread like wildfire.
Today, it is no different. Fans still want to consume content through audio. The only thing that has, and will always change is the platform they consume it on.
This week on the Inches Podcast Rich & I dive into how you can build up your new audio assets easily and why they are important for driving sponsorship dollars.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.