The Inches: A Podcast About Sports Sponsorship

Rookie & The Vet: How Video & Nostalgia Can Bring Value To Your Sponsors

July 02, 2020 Nick Lawson
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: How Video & Nostalgia Can Bring Value To Your Sponsors
Show Notes

With no live games, we need to find ways to keep fans engaged and connected with our sponsors.

Video is a huge part of the way our fans consume and can be extremely valuable for our sponsors. Sponsors are dropping major dollars on YouTube ads.

This week on The Inches we chat through why you should be building up your Video content library to bring value to fans and sponsors.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.