The easiest customers to sell to are your current customers. They know (hopefully) that you can bring value and have built trust in your product.
But what is the best way to upsell them on new assets?
This week on The Inches Rich & I jump into how you can properly upsell your current sponsors to drive more revenue for your team.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.