The Inches: A Podcast About Sports Sponsorship

Rookie & The Vet: How To Build Innovation Into Your Sponsorship Department Culture

August 12, 2020 Nick Lawson
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: How To Build Innovation Into Your Sponsorship Department Culture
Show Notes

The pandemic has forced our industry to innovate and drive more ways to connect with fans digitally.

It also exposed how inadequately we've been set up for innovation in our departments.

This week on The Inches Rich and I dive into how you can build innovation into your culture to ensure you're on the tip of the iceberg with solutions for your partners.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.