In sponsorship, we take risks every day whether we know it or not.
When we present an idea to a sponsor we are putting our ideas out there to be accepted or rejected. But sometimes, more importantly, we take an even bigger risk with the items we don't put into those pitches.
This week on The Inches Rich and I dive into how we think about the fear of failure and how to overcome it to drive innovation in your department.
------
The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.