The Inches

Rookie & The Vet: How to make sure your sponsorship assets aren't a commodity

September 16, 2020 Nick Lawson
The Inches
Rookie & The Vet: How to make sure your sponsorship assets aren't a commodity
Chapters
The Inches
Rookie & The Vet: How to make sure your sponsorship assets aren't a commodity
Sep 16, 2020
Nick Lawson

Is a sponsored tweet a commoditized asset? How can we make sure that brands see our assets as more than something every other team is offering?

This week on The Inches Rich & I dive into how you can identify which assets are becoming commoditized in your portfolio and bring new life and value to them.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.

Show Notes

Is a sponsored tweet a commoditized asset? How can we make sure that brands see our assets as more than something every other team is offering?

This week on The Inches Rich & I dive into how you can identify which assets are becoming commoditized in your portfolio and bring new life and value to them.

------

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.