Is a sponsored tweet a commoditized asset? How can we make sure that brands see our assets as more than something every other team is offering?
This week on The Inches Rich & I dive into how you can identify which assets are becoming commoditized in your portfolio and bring new life and value to them.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.