The Inches

Rookie & The Vet: Vetting innovation to ensure it leads to partner outcomes

April 28, 2022 Nick Lawson
The Inches
Rookie & The Vet: Vetting innovation to ensure it leads to partner outcomes
Show Notes

We all love the flashy new thing or trendy innovations that come our way. While they may be cool ideas, are they really helping our sponsors reach their goals?

In this episode of The Inches, we dive into how you should think about innovations in sponsorships and how to vet if they are a right fit for your partner and their goals.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.