The Inches: A Podcast About Sports Sponsorship
The Inches: A Podcast About Sports Sponsorship
Latest Episodes
Rookie & The Vet: Less is More in Sponsorships
More inventory. More reach. More sponsors....more revenue?Not always.In this episode, we dive into why less can be more in sponsorships, and how you can drive the same revenue with less...but make it more meaningful for sponsors.<...
Rookie & The Vet: Selling Sponsorship when you don't own your Stadium
Many times, we don't own the building we play games in. For sponsorship, that means it can limit how we activate and sell.So how can we get past that to maximize our value and sales for sponsors.On this episode, we dive into ways ...
Rookie & The Vet: What NASCAR can teach us about Sponsorships
We've talked about it a ton on this podcast. Sometimes the best inspiration comes from seeing sponsorships outside of your own sport. Sometimes, it involves jumping out of your whole sporting event structure.On this episode, ...
Rookie & The Vet: The Pricing Gap in Sponsorships
The price of sports sponsorships have gone up dramatically over the last 10 years. Which makes sense. Sports have never been more popular and viewed.But what does this mean for the whole ecosystem? And how might smaller teams take advant...
Rookie & The Vet: Notes from Coachella Activations for Sponsorships
Coachella & Stagecoach, 2 concerts that consume the city of Indio in the Coachella Valley. The city almost doubles in size across 2 weekends.Brands notice...and they put their creative hats on to stand out and activate.So what...