The Inches: A Podcast About Sports Sponsorship Podcast Artwork Image

The Inches: A Podcast About Sports Sponsorship

Nick Lawson & Rich Franklin

Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!
Episodes
Rookie & The Vet: How To Work Through The Prospects That Ghost UsJanuary 23, 2023
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Rookie & The Vet: Looking back at our 2022 predictionsJanuary 16, 2023
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Rookie & The Vet: 2023 Sports Sponsorship PredictionsJanuary 09, 2023
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Rookie & The Vet: 2023 Sponsorship New Years' ResolutionsJanuary 03, 2023
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Rookie & The Vet: Do's & Don't Advice For People Entering Sports SponsorshipDecember 08, 2022
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Rookie & The Vet: Should you present sponsors with Bronze - Gold Packages?December 02, 2022
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Rookie & The Vet: Opportunities For Sponsors In Your Mobile AppNovember 10, 2022
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Rookie & The Vet: How To Close Sports Betting Partners 2.0November 03, 2022
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Rookie & The Vet: Is your sponsor prepared for an increase in fan demand?October 27, 2022
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Rookie & The Vet: Breaking Through Mental Blocks in SponsorshipsOctober 20, 2022
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Rookie & The Vet: Turning space into revenue with Entitlement AreasOctober 14, 2022
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Rookie & The Vet: The Legal Side of Sponsorships with David GreenbergSeptember 30, 2022
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Rookie & The Vet: The Art of Upselling SponsorsSeptember 22, 2022
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Rookie & The Vet: The Steps after a Sponsor says YESSeptember 16, 2022
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Rookie & The Vet: The Differences in Selling to Local & National SponsorsSeptember 09, 2022
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Rookie & The Vet: Dealing with sponsors who don't live up to their end of the bargainSeptember 01, 2022
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Rookie & The Vet: How to leverage stadium projects into sponsorship revenueAugust 26, 2022
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Rookie & 2 Vets: A chat with Gina Rotolo on Sports Marketing & SponsorshipsAugust 19, 2022
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Rookie & The Vet: How to deal with diminishing returns in sponsorship.August 11, 2022
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Rookie & The Vet: How to effectively help your sponsors reach youth and familiesAugust 05, 2022
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Rookie & The Vet: Looking back at our 2022 Sponsorship PredictionsJuly 15, 2022
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Rookie & The Vet: Selling Sponsors on off-season eventsJuly 08, 2022
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Rookie & The Vet: Dealing with bad PR on the team or brand side in sponsorshipsJuly 01, 2022
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Rookie & The Vet: Helping sponsors utilize your team IP outside of your stadiumJune 24, 2022
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Rookie & The Vet: Recessions & Sponsorships Part 2June 16, 2022
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