The Inches: A Podcast About Sports Sponsorship
Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!
Podcasting since 2017 • 263 episodes
The Inches: A Podcast About Sports Sponsorship
Latest Episodes
Rookie & The Vet: The Shift to Less in Sponsorships
Trends come and go. But when enough major brands start pulling back on the volume of assets in their sponsorship deals, it’s worth paying attention.In this episode, we explore a critical shift in sponsor behavior: a move away from bloate...
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44:13
Rookie & The Vet: Sponsorship & AI - The Brand Angle
We're back at it, diving into the thing shaping our industry. Artificial Intelligence.This time, how are our sponsors and brands using it to measure and evaluate your execution and results?In this episode, we dive into what we're ...
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45:41
Rookie & The Vet: Selling Sponsorships in a Crowded Market
We've all done it (hopefully). You take a job in a market where you aren't the biggest fish in the pond...or even the 4th biggest.But we still have a property that brings value. So, how do we convince brands when there are bigger entitie...
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44:34