The Inches: A Podcast About Sports Sponsorship
Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!
Podcasting since 2017 • 247 episodes
The Inches: A Podcast About Sports Sponsorship
Latest Episodes
Rookie & The Vet: 2025 Sponsorship Predictions
We're back at it with our predictions for 2025 in sponsorships. A staple episode for the Podcast.In this episode, we'll dive into 5 predictions we see as most vital for the sponsorship industry for 2025.--The Inches Podc...
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44:18
Rookie & The Vet: 2024 Sponsorship Resolutions Review
Each year we dive into our sponsorship resolutions on the podcast. The question becomes, did the industry keep up with the resolutions we set?In this episode, we dive into our 2024 resolutions and see how the industry held up as we roun...
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35:05
Rookie & The Vet: 3 Ready to Launch Sponsorship Activation Ideas
Coming up with ideas for sponsorships can be a bit challenging. We constantly want to create the activation that will bring value to the sponsor...and wow them at the same time.In this episode, we dive into 3 activation ideas you can im...
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31:53
Rookie & The Vet: 30 Day Plan after you've closed a new Sponsor
You did it, you signed that new sponsor. The ink is still wet on the contract.What you do immediately afterward sets the foundation for the rest of the relationship. In this episode, we dive into a 30-day plan your team can impl...
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42:40
Rookie & The Vet: Talking Relationships with return guest Jon Grove
Relationships are the foundation of any sales position. But authentic sales are the key.So how can we maintain and keep authentic relationships with the people we look to work with and sell to?This week we have the return of a g...
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49:23