More & more we are seeing the opening of jersey and uniform sponsorships in sports, particularly in the U.S.
But should we take any sponsor who wants to put their logo on our players and uniforms?
In this episode of The Inches, we dive into how context and authenticity are vital to a successful jersey partnership.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.