The Inches

Rookie & The Vet: Finding your Killer Asset in Sponsorship

February 10, 2022 Nick Lawson
The Inches
Rookie & The Vet: Finding your Killer Asset in Sponsorship
Show Notes

How are your team's assets different? How do they stand out? What makes your sponsorship packages jump out to partners and make them want to buy?

Knowing what your killer asset is in sponsorship can be the difference between closing a deal and losing it.

This week on The Inches podcast, we dive into why having a killer sponsorship asset is vital to growth and how you can find yours.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.