The Inches

Rookie & The Vet: Dealing with overcrowding in sports sponsorship

February 24, 2022 Nick Lawson
The Inches
Rookie & The Vet: Dealing with overcrowding in sports sponsorship
Show Notes

Our goal in sponsorship is to maximize revenue for our team. Most of the time, this comes with a strategy to sell the most amount of assets and brands.

But are our stadiums becoming too crowded with sponsorship messages? Are our sponsors truly standing out to fans?

This week on The Inches we dive into our thoughts on overcrowding and how your team can adjust your assets.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.