The Inches

Rookie & The Vet: The Emergence of QR Codes in Sports Sponsorships

March 03, 2022 Nick Lawson
The Inches
Rookie & The Vet: The Emergence of QR Codes in Sports Sponsorships
Show Notes

We all saw the Coinbase Superbowl commercial and some may have played along. QR codes have made the ultimate comeback in technology history.

But what are the true strengths and weaknesses of QR codes? Can they be overdone?

This week on The Inches, we dive into a conversation on QR codes and their future in sports sponsorships.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.