The Inches

Rookie & The Vet: Dealing with your point person moving on in sponsorship

April 06, 2022 Nick Lawson
The Inches
Rookie & The Vet: Dealing with your point person moving on in sponsorship
Show Notes

With the great resignation, we've seen a lot of employee turnover at the brands that spend with us in sports sponsorships.

Sometimes that person is your main contact, the person you've spent years building a relationship with. So how do you deal with that person leaving?

In this episode of The Inches, we dive into the steps and tactics to help you build a relationship with that new contact.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.