The Inches

Rookie & The Vet: Why Data is vital to your sponsorship packages

April 14, 2022 Nick Lawson
The Inches
Rookie & The Vet: Why Data is vital to your sponsorship packages
Show Notes

Data is a powerful tool in today's advertising world. More and more sponsors are expecting data capture in their packages.

But what are the best ways to add, manage, and make sure we are compliant when we offer them in our packages?

This week we dive into how you can make data capture your superpower for your sponsorship department.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.