We all love the flashy new thing or trendy innovations that come our way. While they may be cool ideas, are they really helping our sponsors reach their goals?
In this episode of The Inches, we dive into how you should think about innovations in sponsorships and how to vet if they are a right fit for your partner and their goals.
The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.