The Inches

Rookie & The Vet: Targeting a brand that has never spent on sports sponsorships

May 26, 2022 Nick Lawson
The Inches
Rookie & The Vet: Targeting a brand that has never spent on sports sponsorships
Show Notes

Most of the time we focus on brands that are currently spending on sports sponsorships. Makes sense, they already see the value of those partnerships.

But is there an opportunity to grab a sponsor that has NEVER spent in the space? And if so, how can we convince them to take a meeting with us?

This week on The Inches we dive into why you should be looking at brands that don't spend on sports sponsorships and a few tactics to help get that meeting.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.