You've sold the sponsorship, got the client to say YES, and received the handshake to make it official. The job's done, right?
Nope, we still have to fulfill the order and come through on our promise to our client. That is where the sponsorship fulfillment team comes in.
This week on The Inches, we chat with sponsorship fulfillment vet Toni Campbell on the most important parts of coming through for your sponsors.
The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.