The Inches

Rookie & The Vet: Helping sponsors utilize your team IP outside of your stadium

June 24, 2022 Nick Lawson
The Inches
Rookie & The Vet: Helping sponsors utilize your team IP outside of your stadium
Show Notes

The brand your team has built is powerful. Most have built trust and familiarity with their fan base. In sponsorship many times, we sell that power as the main benefit we have.

But what about the value of that IP and team logo when used outside the stadium?

In this episode of The Inches podcast, we dive into how pushing your sponsors to utilize your logo outside the stadium can help increase trust and sales from your fans.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.