The Inches: A Podcast About Sports Sponsorship

Rookie & The Vet: Selling Sponsors on off-season events

July 08, 2022 Nick Lawson
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: Selling Sponsors on off-season events
Show Notes

Most of our action happens during the season. But in today's world, fans are looking to consume your team's content all year round.

This is a huge opportunity to open up new inventory for your sponsors to buy.

On this episode, we dive into how you can maximize your off-season events to open up new and exciting inventory for sponsors to buy.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.