Many sponsors want to make an impact with and reach families and youth. Many times, they can't do so directly with their advertising mix.
But with sports teams, there are opportunities to piggyback off our reach within these categories if done effectively.
In this episode of The Inches, we dive into how your team can build assets that help sponsors authentically reach this key demographic.
The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.