We've all been there. A sponsorship campaign has huge results in the beginning...but each month (or year) you see fewer and fewer results for your sponsors.
This is never good. But surely there is a way to break through diminishing returns in sponsorship?
In this episode of The Inches, we dive into a few tactics to help you refresh your assets to avoid hitting that plateau with your sponsors.
The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.