The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: How to deal with diminishing returns in sponsorship.
We've all been there. A sponsorship campaign has huge results in the beginning...but each month (or year) you see fewer and fewer results for your sponsors.
This is never good. But surely there is a way to break through diminishing returns in sponsorship?
In this episode of The Inches, we dive into a few tactics to help you refresh your assets to avoid hitting that plateau with your sponsors.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.
We've all been there. A sponsorship campaign has huge results in the beginning...but each month (or year) you see fewer and fewer results for your sponsors.
This is never good. But surely there is a way to break through diminishing returns in sponsorship?
In this episode of The Inches, we dive into a few tactics to help you refresh your assets to avoid hitting that plateau with your sponsors.
-----
The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.