The Inches: A Podcast About Sports Sponsorship

Rookie & The Vet: Dealing with sponsors who don't live up to their end of the bargain

September 01, 2022 Nick Lawson
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: Dealing with sponsors who don't live up to their end of the bargain
Show Notes

We talk a lot about how we need to adjust to make sure our sponsors see results on this podcast. But what happens if a sponsor doesn't come through with their end of the bargain?

In this episode of The Inches, we dive into how you can weather the storm when a sponsor doesn't get you the resources needed to be successful.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.