Understanding the relationship between the local franchise & national brand office can be the make or break of closing a deal. Each has different goals and outlooks on its marketing spend.
In this episode of The Inches, we dive into how to sell into both local and national accounts and how they work with each other.
The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.