The Inches: A Podcast About Sports Sponsorship

Rookie & The Vet: The Steps after a Sponsor says YES

September 16, 2022 Nick Lawson
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: The Steps after a Sponsor says YES
Show Notes

You did it. After a long and tasking sales process, you convinced your sponsor to spend their marketing dollars on your sponsorship package.

So now the job is done, right? Think again.

This week on The Inches, we dive into the steps from YES to opening night and how to streamline that process.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.