The Inches

Rookie & The Vet: The Art of Upselling Sponsors

September 22, 2022 Nick Lawson
The Inches
Rookie & The Vet: The Art of Upselling Sponsors
Show Notes

Upselling a current is more efficient than closing a new one. You've built the trust, know their needs, and already have their assets & branding needs locked in.

But how do you ask for more dollars?

In this episode of The Inches, we dive into the art of upselling your current sponsors to drive more revenue for your team.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.