Our job in partnerships is to create demand for a sponsor's goal. Whether that is sign-ups, purchases, or even consultations.
But what we sometimes fail to go through is whether or not your sponsor is prepared for the increase in demand our campaigns will bring.
In this episode of The Inches, we dive into the questions you should be asking your sponsor in order to ensure they are ready for the demand your campaigns will create.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.