Sometimes we get caught up in the tactics of sponsorship. How many clicks, how many fans saw a sign, etc. These are the things we sometimes over-focus on when selling.
But there are some key benefits that we hold in sponsorship that will help us get deals across the line. Ones that other advertising verticals don't have.
In this episode, we dive into Rich's 3 benefits that sponsorship has and how he uses them to sell sponsors.
The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.